Advertising general files, 1914-1980.

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Advertising general files, 1914-1980.

http://www.worldcat.org/oclc/122510528

The records document Consumers' Research's interest in the advertising industry and its influence on consumers, especially during the 1930s. Included are correspondence, clippings from newspapers, magazines, and industry journals, and sample advertisements. Subjects included are advertising agencies, approval of advertising by government agencies, bad advertisements, failure to substantiate claims, cost and amount of advertising, critiques of advertising, defense of advertising, disparagement in advertising, economics of advertising, ethics, false or misleading advertising, manufacturers misleading use of test data, names imitating better known names, pseudo-science in advertising, publicity and propaganda, reform of advertising, sex appeal in advertisements, suppression, advertising techniques, tesimonials, and trick photography.

9.5 cubic ft.

Rutgers University

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SNAC Resource ID: 6742315

Rutgers University

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Consumers' Research, Inc.

http://n2t.net/ark:/99166/w6tb52dt (corporateBody)

For details of the history of Consumers' Research, Inc. and an overview of its records, see the introduction to this finding aid . From the guide to the Records of Consumers' Research, Inc., General Files, Series 28-45 (only)., 1903-1982, (Special Collections and University Archives. Rutgers University Libraries) From the guide to the Records of Consumers' Research, Inc.: Administrative Files: Series 1-15, 1917-1983, (Rutgers University. Special Collections and University Ar...